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I am Senior Vice President at Passle and write weekly blogs on sales, marketing and technology.

Expert-to-Expert Marketing is rapidly becoming recognised as the most effective way to sell your products and services. This is classic person-to-person influencing at it's most personal, intuitive and powerful. 

I look to explore how the same principles can be applied to businesses, how they can scale efficiently and what impact this can have on the bottom line. 

 

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